Our company, Custom Business Marketing & Sales Consulting, Inc., has not been seeking clients while the Internet Marketing Consultant / CEO - me - finishes a degree in the field. I figured while the economy is slow, now would be the best time to get a formal education in Internet marketing and a complete, well-rounded knowledge of every facet of a very complex service. With a 4.0 GPA and current Valedictorian, I've been hesitant to start taking clients and lose concentration on school. Now, however, I'm deep enough into the course material where my coursework is actually being applied to my company, so with the advice of my professor, e-Profit-PRO$ will be fully operational in October. And what better timing? Many small businesses could use a boost in customers and a lot of extra net profit, I know I do, and that is my specialty.
Before starting my degree program, I was well established in SEO and PPC advertising, now I am armed with an arsenal of social media optimization techniques, mobile advertising, general business, and many other areas that allow me to consult and market with much better proficiency then before, and not to brag but I was good before.
So, while vacation has been nice, it's time to get to work. I recently had my third kid, my first son, and I know I need customers as much as my soon to be clients do. The economy is tough right now, but with the right marketing, your business won't even notice. I speak from experience in this matter. I owned three floor stores that sold $100,000 in carpet and flooring every month while many stores that had been around for years struggled to sell $20,000. I am excited and ready to do my part to get businesses making enough money to start hiring help. This is my role in fixing the economy, everybody needs one, if we rely on government it's only getting worse.
So, the time to act is now. There are many clients out there for every type of business. People have jobs, own homes, have bills - and that can't stop. There's a few out of a hundred less consumers with disposable income, but there are always Americans unaffected by market downturns. Life goes on and consumers keep spending. I am the only Internet marketer that puts my money where my mouth is - I don't charge fees until my ads bring customers. In my opinion, that's what went wrong with advertising long ago. Ad reps want to sell the ads, but put know thought into how their ad was supposed to bring their clients customers.
In the new age of advertising, it takes a different type of ad to reach consumers. Consumers aren't tricked into buying anything no matter how good an ad is - the product or service being sold has to solve a problem. Effective marketing takes a product or service in front of many clients who need this product or service, whether they know it or not.
That's the first step, tell the customer how their problem can be solved. Step two is delivering just enough information so the consumer can either seek more information or go right to a quote at their own choosing. This is where many marketers get it wrong, they either jump straight to the close and isolate consumers who want to learn more first, or marketers feed a bunch of information not needed or wanted by the consumer. Both will lose a sale. Effective marketing is focused on giving the customer the exact experience they want from beginning to end. They need to feel in control with information and call to action visible to them every step of the way.
To be effective, a funnel must be constructed to assist customers in finding the right product or service for them. In person, this is done by asking questions. Online, it is no different. Ask the consumer what they want next and make it easy for them to get it. If this is done carefully to expect every question or problem that may arise (nobody will be there to help them) than they will have a satisfying experience and if there ever was a chance of them buying, they will buy.
Of course there are always shoppers that are just looking and the best presentation in the world couldn't produce a sale. In a store, no problem. In a PPC campaign - HUGE problem. if there is no intention to buy, then these shoppers must be identified and every effort made to insure they never click on a paid ad. Negative keywords and daily analysis of website tracking go a long way in saving wasted ad revenue.
There is a lot to be considered in an online marketing campaign, but Mark Rogers is ready. Custom Business Marketing & Sales Consulting, Inc, is open in October and highly trained to maintain the highest possible ROI for online advertisers. If you're interested in marketing online or have never tried to establish an online presence, I highly recommend it. Internet advertising cost less because there is no in or paper and most work is done by machine, and it earns more because customers find what they are looking for easier and convert at a much higher rate than traditional ads. For example, the average coupon gets used .5% of the time it is issued. A mobile coupon is redeemed 10% to 20% of the time it is issued and cost nothing to produce. Do the math, Internet advertising is where it's at in tough times.
