The Truth Behind the Weight Loss Marketing Campaigns

It is amazing how many programs are out there today. "Give us all your money and we guarantee you will lose ten pounds in a week" or "buy these pills but if you start losing weight too fast, which is common, call your doctor and cease taking them immediately", please. Although I am a PhD Biochemist it doesn't take one to understand the chemistry of weight loss, so, lets look at this real quick before you put your hard earned money into the hands of hardbody peddlers after your coin. A gram of fat when combusted in a calorimeter will release 9 calories of energy, that means it stored 9 calories of potential energy. To store it the fat had to get that energy from somewhere, that somewhere is your food, so if you eat 9 calories that you don't burn you gain one ounce of fat, period. If you don't eat 9 calories that you NEED to not lose weight you use your fat stores and you lose one gram of fat. Do the math and you see that a pound of fat is about 3600 calories so that is how many needed calories you must deprive yourself of to lose weight, or 36,000 for ten pounds. The average person needs 1800 or so to maintain healthy weight so to lose a pound in nine days you must deprive yourself of almost a third of the food you eat. Diet supplements help in two ways though neither will make you lose weight to the tune of ten pounds per week. They act as a anorectic, they make you not want to eat. They increase your metabolism by a certain number of calories per day, never as much as 400. Some even venture to a third action of making you feel satisfied as if you just ate by simulating dopamine. You can bet without a prescription you won't exceed 200 calories per day from pills. Never use services that SELL you food and counseling, they are after your money, there is nothing special about their $5000 per year menu of processed food. Counseling should be in the form of a help line you can call in crisis for free, if you buy a product you shouldn't have to buy the help to use it. Don't get ripped by a generally corrupt industry. Look for no promises, look for statements like "by using our product you will be at advantage of a subjective nature, however, most subjects respond very well", "we have seen in general subjects are very satisfied with their progress" those are good honest marketing statements from a company that wants your trust. Never give money to someone promising "your skin will be so loose after using our product Christopher Columbus would have used you as a sail!", 90% of industry claims are lies, you WILL be disappointed by the big chain "in patient" weight loss companies and you will be disappointed by the big diet pill companies if you go by their claims. Exercise, eat right and eat less, through in a quality metabolism boosting thermogenic to cut the weight loss time by as much as a third, don't have too high of expectations and you will meet your goals. Go long term, tell yourself "this year I'm gonna lose 40 pounds" you can do it, its very possible and very significant, just think how quick a year goes by.