You're a Serious Entrepreneur looking for the right home-based opportunity, or you wouldn't be reading this page. So let's get started...
Investing in the network marketing industry is like buying a house. You have to live with your choice a long time -- and if you don't like it, you could stand to lose money when you move. By doing some responsible research on your own, you can greatly increase your odds of finding the perfect fit for you.
Tip #4: Marketing Strategies A key component to your success as a serious entrepreneur in today's marketing arena is advertising. Simply put, without getting the word out you have no business being in business. Your objective is to place ads via a marketing system that takes full advantage of technology so that any of the 79 MILLION "wanna be" entrepreneurs that Forbes Magazine predicts will start businesses in the next 3-5 years can find YOUR website! Before signing with any potential network marketing company, ask these questions about their marketing strategies:
1. Is the marketing system 100% automated?
In a typical MLM opportunity, most distributors don't have a clue how to promote their business.
They quickly exhaust their short list of friends and relatives who might be interested...discouragement sets in...they give up...and eventually the MLM implodes.
On the other hand, top network marketing companies have a completely automated sales funnel in place to do the heavy lifting (i.e., selling and sorting) for you so that you can use your limited time efficiently. Prospects are taken step-by-step, from lead to prospect to close, all without any intervention from you. The system uses an auto-responder that sends out emails to your leads, and a professional sales person calls all your applications.
- This means you do not have to be a sales professional to close sales.
- Gone are the days of cold calling.
2. Does the auto-responder use effective copy?
Remember, your whole focus as a network marketer is to attract potential leads. No Leads = No Sales
One method to capture leads right out of the gate, IF you have the available finances, is to open a pay per click account with Google and Yahoo. Your sponsor should help set this up for you. Another option (which I highly recommend) capitalizes on FREE advertising using Web 2.0 strategies like article marketing, press releases, blogging, and MySpace -- all of which require you to write your own copy.
99% people do not know how to write great copy. Now, don't you wish you'd paid closer attention in English class? The good news is that you CAN learn how to compose captivating content if you're serious about your investment. But while you're learning, an auto-responder that utilizes well-written copy in its email messages to your prospective buyers is vital to your early success.
- Is the copy written without spelling and grammatical errors?
- Is the copy compelling enough to grab and hold the reader's attention?
3. Is a dynamic lead capture page provided for you?
Most companies leave it to the individual marketer to design, and maintain a lead capture site. Many people who join an opportunity will not have a clue as to create a great landing page. Therefore any success you may have will most likely not be duplicable.
BONUS TIP: Compensation Plan
You're probably thinking at this point, "Now we're talking!" Truth is, the money is why we're all in this business, isn't it? I know I am. In general, you should expect at least half of the money that flows into the company as revenue should return to the independent distributors as compensation.
Inside advice: If you choose a service based network marketing organization, your compensation as a distributor will usually be quite a bit higher than if you choose a company that sells a hard product. After you narrow your research down to several companies that meet your criteria, trust your instincts and make a final decision. Does this company feel right? If so, you're ready to embark on an exciting and rewarding career in network marketing.
