The jewelry business is fascinating. Trends come and go, the economy goes up and down, the price of raw materials is constantly fluctuating and yet the business continues to grow.
Since ancient times jewelry has been a personal way to express one’s self. It can be done simply or lavishly, on a tight budget or with no limits. Yet each individual manages to find that special piece or set that compliments them perfectly.
The challenge for the jewelry designer is to create pieces of art that portray quiet conservative wealth, in your face opulence or give the impression of great value while meeting a medium to low budget. Actresses Sophia Loren and Elisabeth Taylor are good examples of beautiful women who wore magnificent jewelry that was very expensive and conservative. Today’s young Hollywood starlets and music Rappers with their “Bling,” are examples of in your face opulence. Look around you at church, the office and other social gatherings. You will see the large market of individuals on a medium to low budget that are very tastefully dressed wearing beautiful jewelry that didn’t break the bank.
Silver jewelry designed with natural and man made stones presented in the right way looks very expensive but fit’s the medium to low budget market. Many things need to come together to meet this challenge. Excellent model makers bring the artist’s ideas to fruit. Top quality mold makers enhance the piece resulting in a product that is flawless and pleasing to the eye. The designer who takes all these components and creates a beautiful necklace and earrings that you fall in love with has to be a creative genius with a loving heart.
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